Good news is coming to the TAPPSA Conference

“No pessimist ever discovered the secret of the stars, or sailed to an uncharted land, or opened a new doorway for the human spirit.” These words of American author and political activist Helen Keller are cited on, a website which highlights the positive developments in South Africa.

The pioneer behind, Steuart Pennington, will be delivering the keynote address at the 2016 TAPPSA Conference and Exhibition.

Pennington and his team assert that many media channels are trapped in a “good news is no news” paradigm. Add to this the danger of the ‘single story’ of afro-pessimism and the truth becomes distorted.

Pennington, who has delivered over 500 talks on SA’s global competitiveness both here and abroad, seeks to change the narrative out of South Africa and Africa. “We believe in celebrating the good and confronting the bad; that news should be balanced, contextual and truthful (as per the SA Press Code); and that citizens should understand the truth of our progress over the last 20 years, warts and all,” explains Pennington.

Pennington maintains that if citizens and businesses understand both the good and the bad they are much more able, and willing, to make a positive difference to the bad. “You don’t describe the future you see, you see the future you describe is our mantra.”

Related Posts

Read More

#TAPPSA2016 in pictures

Thank you and well done to all exhibitors, presenters, delegates and visitors at this year’s TAPPSA…

Write a comment