Tag: Two Sides

Print and paper still packs a punch in a digital world

Print and paper still packs a punch in a digital world

The results of an international survey by Two Sides provides unique insight into how print and paper is viewed, preferred and trusted by consumers around the globe. In June 2017, a survey of over 10,700 consumers was commissioned by Two Sides and carried out by research company Toluna. Nationally representative surveys were undertaken in ten countries including South Africa. The results reveal a strong preference for print when it comes to recreational reading e.g. books, magazines, news etc. Some 72%…